Convert Old SEO Articles into AEO-Optimized

Turn long-form SEO posts into concise, citable, emotionally resonant AEO assets that win AI Overview citations. Includes a 7-step Empathy-First Framework, internal linking blueprints.

Article Summary
Repurpose your SEO archive into AI-citable chunks that don’t just answer—they connect. This guide delivers Markempai’s 7-step Empathy Engineered™ Framework, multilingual voice tactics, original B2B data, hallucination-proof claims, and real client wins showing +310% citation lift and +42% branded search surge

Prefer the full system? The Complete Guide to Generative Engine Optimization (GEO): The Complete Guide to Generative Engine Optimization (GEO): How to Get Your Content Cited in AI Search Results – markempai.com

Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO):Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO) – markempai.com

Schema Quality vs. Quantity in AEO: What Actually Drives AI Visibility – Schema Quality vs. Quantity in AEO: What Actually Drives AI Visibility – Markempai Empathy Engineered™ Edition – markempai.com.

From SEO to AEO: The Core Paradigm Shift

Markempai Truth: AI doesn’t cite pages. It cites moments of human clarity.

Understanding the AI-Powered Search Landscape (2025)

• 61% zero-click searches (SparkToro)
• 68% mobile voice queries (GSMA)
• 25% projected drop in traditional search by 2026 (Gartner)
• AI citation = 3.2x branded search lift (Markempai internal, n=142 clients)

The Business Case for AEO Transformation (B2B Focus)

Markempai’s 7-Step Empathy Engineered™ AEO Framework

The Complete Guide to Generative Engine Optimization (GEO): The Complete Guide to Generative Engine Optimization (GEO): How to Get Your Content Cited in AI Search Results – markempai.com

Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO):Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO) – markempai.com

Schema Quality vs. Quantity in AEO: What Actually Drives AI Visibility – Schema Quality vs. Quantity in AEO: What Actually Drives AI Visibility – Markempai Empathy Engineered™ Edition – markempai.com

Step 1: Empathy-Led Content Audit

Output: Top 20 pages + core pain point per article.

Step 2: Local Empathy Map™ Chunking (Proprietary)

Break articles into 150-token empathy blocks:

[PAIN in user’s words]
→ [RELIEF in 40 words]
→ [PROOF: metric + client]
→ [NEXT STEP: CTA]

Before (SEO):

“Link building is essential for SEO success in 2025.”

After (AEO + Empathy):

### Struggling to rank despite great content?
Empathy Engineered™ link building delivers ROI in days. We helped a SaaS client earn 400 DR70+ links via thought leadership.

READ MORE: The Complete Guide to Generative Engine Optimization (GEO): The Complete Guide to Generative Engine Optimization (GEO): How to Get Your Content Cited in AI Search Results – markempai.com

Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO):Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO) – markempai.com

Schema Quality vs. Quantity in AEO: What Actually Drives AI Visibility – Schema Quality vs. Quantity in AEO: What Actually Drives AI Visibility – Markempai Empathy Engineered™ Edition – markempai.com

Step 3: Question-First Structure (Voice + AI Ready)

Pro Tip: Use Speakable schema for voice.

Step 4: Multilingual & Multimodal Schema Stack

Markempai Priority JSON-LD (Copy-Paste Ready):

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "How to Scale LinkedIn Ads in 2025",
  "alternativeHeadline": "B2B LinkedIn Ads Framework",
  "inLanguage": ["en", "es", "fr"],
  "author": {
    "@type": "Person",
    "name": "Jane Kamau",
    "jobTitle": "CEO & Digital Strategist",
    "worksFor": { "@type": "Organization", "name": "Markempai" }
  },
  "datePublished": "2025-11-06",
  "dateModified": "2025-11-06",
  "mainEntityOfPage": { "@type": "WebPage", "@id": "https://markempai.com/linkedin-ads" },
  "speakable": {
    "@type": "SpeakableSpecification",
    "cssSelector": [".aeo-answer"]
  },
  "hasPart": [
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "What’s the minimum budget for LinkedIn ads?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "$5,000/month. We deliver 3:1 ROI in 45 days for B2B SaaS."
          }
        }
      ]
    }
  ]
}

Step 5: Internal Linking for Topical Empathy

Blueprint:

Pillar → Cluster Chunks → Service Page
       ↳ Empathy Anchor: “Frustrated with X? Here’s relief…”

Step 6: AI-Assisted, Human-Approved Repurposing

Never publish AI raw output. Always run through Empathy Engineered™ review.

The Complete Guide to Generative Engine Optimization (GEO): The Complete Guide to Generative Engine Optimization (GEO): How to Get Your Content Cited in AI Search Results – markempai.com

Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO):Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO) – markempai.com

Schema Quality vs. Quantity in AEO: What Actually Drives AI Visibility – Schema Quality vs. Quantity in AEO: What Actually Drives AI Visibility – Markempai Empathy Engineered™ Edition – markempai.com

Step 7: Monitor, Iterate, Dominate

Advanced AEO Strategies (Markempai Playbook)

10 Markempai Client Transformations (2025)

Common AEO Mistakes (Avoid These)

• ✅ Don’t: Stuff 20 questions
• ✅ Don’t: Skip proof
• ✅ Don’t: Let AI write final copy
• ✅ Don’t: Forget “Last Updated”
• ✅ Don’t: Ignore mobile load speed (<2.5s LCP)

The Future of AEO

1. Agentic AI books meetings from your chunks
2. Personalized empathy per user segment
3. Video-first answers (transcript + schema)
4. Citation = currency (brands pay for inclusion)

Measuring ROI on AEO Transformation

Additional Sources & References

• Google: FAQPage Structured Data – https://developers.google.com/search/docs/appearance/structured-data/faqpage
• Schema.org: HowTo – https://schema.org/HowTo
• Moz: Featured Snippet Length Study (2025) – https://moz.com/blog/introducing-ai-content-brief
• Search Engine Land: HowTo Schema Impact (2025) – https://moz.com/blog/headless-seo-whiteboard-friday
• What Is Fresh Content & Is It Important for Your Site? – Semrush (2024-09-27) – https://www.semrush.com/blog/fresh-content/
• Google Freshness Algorithm: Everything You Need To Know – Search Engine Journal (2022-06-29) – https://www.searchenginejournal.com/google-algorithm-history/freshness-algorithm/
• Keep a Changelog (2019) – https://keepachangelog.com/en/1.1.0/
• Common Changelog (2024) – https://common-changelog.org/
• 8 Version Control Best Practices – Perforce Software (2024) – https://www.perforce.com/blog/vcs/8-version-control-best-practices
• Content Management System: Versioning – SoftwareMill (2025-08-12) – https://softwaremill.com/content-management-system-versioning/

Related Markempai Resources

• The Complete Guide to Generative Engine Optimization (GEO): The Complete Guide to Generative Engine Optimization (GEO): How to Get Your Content Cited in AI Search Results – markempai.com
• Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO):Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO) – markempai.com
• Schema Quality vs. Quantity in AEO: What Actually Drives AI Visibility – Schema Quality vs. Quantity in AEO: What Actually Drives AI Visibility – Markempai Empathy Engineered™ Edition – markempai.com
• How to Convert Old SEO Articles into AEO-Optimized Chunks – Markempai Empathy Engineered™ Edition: — How to Convert Old SEO Articles into AEO-Optimized Chunks – Markempai Empathy Engineered™ Edition – markempai.com
• AEO vs GEO vs SEO: AEO vs GEO vs SEO: Complete Comparison Guide for the AI Era – Markempai Global Edition – markempai.com
• The Generative Local Advantage: Mastering AEO and Schema for Local Business Visibility and Voice Search Dominance— The Generative Local Advantage: Mastering AEO and Schema for Local Business Visibility and Voice Search Dominance – markempai.com
• E-E-A-T for GEO: How to Build Trust Signals That Win AI Citations: E-E-A-T for GEO: How to Build Trust Signals That Win AI Citations – markempai.com
• How-To and FAQ Optimization: Content Architecture for AI Citations:How-To and FAQ Optimization: Content Architecture for AI Citations – markempai.com
• Entity Graphs for Generative Engine Optimization: From Organization to Person Schema: Entity Graphs for Generative Engine Optimization: From Organization to Person Schema – markempai.com
• GEO Competitive Analysis: Reverse-Engineering Competitor Citation Success:GEO Competitive Analysis: Reverse-Engineering Competitor Citation Success – markempai.com
• GEO Content Strategy: Maintaining Citation Rates Over Time: GEO Content Strategy: Maintaining Citation Rates Over Time – markempai.com
• The Markempai Playbook: A Masterclass in RAG-Engineered Citations & AI Search Dominance: The Markempai Playbook: A Masterclass in RAG-Engineered Citations & AI Search Dominance – markempai.com

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