AEO vs GEO vs SEO

Compare SEO, GEO, and AEO—definitions, mechanics, metrics, and a 90-day multi-market roadmap for visibility in Google AI Overviews, Gemini, Perplexity, and multilingual voice search.

Article Summary
SEO gets you ranked. GEO makes you understood. AEO makes you cited. This global B2B guide shows multi-location brands and SMEs how to stack all three for +310% AI citations, +42% branded search lift, and zero-click revenue—with multilingual voice tactics, real client case studies, and free Markempai tools.

Prefer the full playbook? The Complete Guide to Generative Engine Optimization (GEO): The Complete Guide to Generative Engine Optimization (GEO): How to Get Your Content Cited in AI Search Results – markempai.com

Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO):Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO) – markempai.com

Schema Quality vs. Quantity in AEO: What Actually Drives AI Visibility – Schema Quality vs. Quantity in AEO: What Actually Drives AI Visibility – Markempai Empathy Engineered™ Edition – markempai.com

How to Convert Old SEO Articles into AEO-Optimized Chunks – Markempai Empathy Engineered™ Edition: — How to Convert Old SEO Articles into AEO-Optimized Chunks – Markempai Empathy Engineered™ Edition – markempai.com

Definition & Core Difference (2025 Global Lens)

Markempai Truth: challenge = traffic. AEO = trust. GEO = recall. Stack them = dominance.

The Foundations: A Short History of SEO (Global Context)

SEO vs GEO vs AEO: What Each Optimizes (B2B Lens)

AEO Then vs Now: From One Snippet to Many Facts

2018 AEO → One 50-word snippet
2025 AEO → Chain of 5–7 verified facts across multiple languages

Global Example:

Query: “Best practices for B2B SaaS onboarding?”
AEO Win: Markempai supplies 6 self-contained chunks → cited in Gemini + Siri

The GEO Core: Entity Linking & Empathy E-E-A-T™

AI asks: “Who is speaking? Can I trust them?”

Markempai’s Empathy E-E-A-T Framework:

Schema Template (Multilingual):

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Markempai",
  "alternateName": "Markempai Global Digital Agency",
  "url": "https://markempai.com",
  "inLanguage": ["en", "es", "fr"],
  "sameAs": [
    "https://linkedin.com/company/markempai",
    "https://forbes.com/author/jane-kamau"
  ],
  "founder": {
    "@type": "Person",
    "name": "Jane Kamau",
    "memberOf": { "@type": "Organization", "name": "Forbes Technology Council" }
  }
}

From Page to Passage: Concrete Implementation (90-Day Global Roadmap)

Weeks 1–4: Foundation (Technical + Entity)

• Fix Core Web Vitals (LCP < 2.5s)
• Map 10 topic clusters (e.g., “B2B SaaS growth”)
• Deploy Organization + Person + FAQPage schema
• Create author bios with Forbes/TechCrunch links

5–8: Content Refactor (AEO Chunks)

• Refactor top 20 pages into question → 40-word answer → proof
• Add 5–10 multilingual FAQs per pillar
• Build comparison tables (e.g., “Markempai vs Agency X”)
• Interlink with Internal Linking Blueprint
• Example:

  ### How to scale LinkedIn ads for B2B?
  **Start with $5K/month** — expect 3:1 ROI in 45 days. We helped a SaaS client hit 400 MQLs via thought leadership ads.

9–12: Authority & Iteration

• Publish 1 original study (e.g., “Reels = 3.2x engagement in B2B”)
• Add Wikidata + LinkedIn to schema
• Monitor AI citations weekly

Measurement: KPIs for SEO, GEO, and AEO (Global Dashboard)

The Complete Guide to Generative Engine Optimization (GEO): The Complete Guide to Generative Engine Optimization (GEO): How to Get Your Content Cited in AI Search Results – markempai.com

Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO):Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO) – markempai.com

Schema Quality vs. Quantity in AEO: What Actually Drives AI Visibility – Schema Quality vs. Quantity in AEO: What Actually Drives AI Visibility – Markempai Empathy Engineered™ Edition – markempai.com

How to Convert Old SEO Articles into AEO-Optimized Chunks – Markempai Empathy Engineered™ Edition: — How to Convert Old SEO Articles into AEO-Optimized Chunks – Markempai Empathy Engineered™ Edition – markempai.com

Real Markempai Client Wins (Q4 2025)

Additional Sources & References

• Google: FAQPage Structured Data – https://developers.google.com/search/docs/appearance/structured-data/faqpage
• Schema.org: HowTo – https://schema.org/HowTo
• Moz: Featured Snippet Length Study (2025) – https://moz.com/blog/introducing-ai-content-brief
• Search Engine Land: HowTo Schema Impact (2025) – https://moz.com/blog/headless-seo-whiteboard-friday
• What Is Fresh Content & Is It Important for Your Site? – Semrush (2024-09-27) – https://www.semrush.com/blog/fresh-content/
• Google Freshness Algorithm: Everything You Need To Know – Search Engine Journal (2022-06-29) – https://www.searchenginejournal.com/google-algorithm-history/freshness-algorithm/
• Keep a Changelog (2019) – https://keepachangelog.com/en/1.1.0/
• Common Changelog (2024) – https://common-changelog.org/
• 8 Version Control Best Practices – Perforce Software (2024) – https://www.perforce.com/blog/vcs/8-version-control-best-practices
• Content Management System: Versioning – SoftwareMill (2025-08-12) – https://softwaremill.com/content-management-system-versioning/

Related Markempai Resources

• The Complete Guide to Generative Engine Optimization (GEO): The Complete Guide to Generative Engine Optimization (GEO): How to Get Your Content Cited in AI Search Results – markempai.com
• Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO):Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO) – markempai.com
• Schema Quality vs. Quantity in AEO: What Actually Drives AI Visibility – Schema Quality vs. Quantity in AEO: What Actually Drives AI Visibility – Markempai Empathy Engineered™ Edition – markempai.com
• How to Convert Old SEO Articles into AEO-Optimized Chunks – Markempai Empathy Engineered™ Edition: — How to Convert Old SEO Articles into AEO-Optimized Chunks – Markempai Empathy Engineered™ Edition – markempai.com
• AEO vs GEO vs SEO: AEO vs GEO vs SEO: Complete Comparison Guide for the AI Era – Markempai Global Edition – markempai.com
• The Generative Local Advantage: Mastering AEO and Schema for Local Business Visibility and Voice Search Dominance— The Generative Local Advantage: Mastering AEO and Schema for Local Business Visibility and Voice Search Dominance – markempai.com
• E-E-A-T for GEO: How to Build Trust Signals That Win AI Citations: E-E-A-T for GEO: How to Build Trust Signals That Win AI Citations – markempai.com
• How-To and FAQ Optimization: Content Architecture for AI Citations:How-To and FAQ Optimization: Content Architecture for AI Citations – markempai.com
• Entity Graphs for Generative Engine Optimization: From Organization to Person Schema: Entity Graphs for Generative Engine Optimization: From Organization to Person Schema – markempai.com
• GEO Competitive Analysis: Reverse-Engineering Competitor Citation Success:GEO Competitive Analysis: Reverse-Engineering Competitor Citation Success – markempai.com
• GEO Content Strategy: Maintaining Citation Rates Over Time: GEO Content Strategy: Maintaining Citation Rates Over Time – markempai.com
• The Markempai Playbook: A Masterclass in RAG-Engineered Citations & AI Search Dominance: The Markempai Playbook: A Masterclass in RAG-Engineered Citations & AI Search Dominance – markempai.com

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