As a small business owner in Nairobi, Nakuru, or Mombasa. You’ve heard about AI and might think it’s a complex, expensive technology for giant corporations. But what if AI could actually give you more time, more customers, and more effective marketing on your limited budget? At Markempai, based right here in Nairobi, we get it. Our empathy framework is built on understanding the unique […]
As a small business owner in Nairobi, Mombasa, or Kisumu, you’re not just selling a product or service—you’re building a dream. We understand that the digital world can feel overwhelming. With so many platforms shouting for your attention and a limited budget, where do you even begin? At Markempai, based right here in Nairobi, we
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Digital marketing is so ubiquitous now that it may as well be called simply “marketing.” Nearly every business needs an online presence to reach its audience. Digital marketing refers to any form of marketing for your business online, from social media and email to paid advertising and SEO. If you’re a small business owner thinking
Most of us would be lost without our smartphones, tablets and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business owner. You want to catch customers where they are exploring search engines and perusing social media. Getting your marketing on these platforms
Discover what digital marketing means in 2025, including the latest strategies, types like SEO, AEO, GEO, email, and social media marketing, plus actionable tips to grow your brand and ROI with authentic customer connections.
The marketing rulebook is being rewritten. While traditional SEO aims for high placement in a list of links, the generative web requires AEO & GEO. As large language models (LLMs) and conversational interfaces like Gemini, ChatGPT, and Google’s Search Generative Experience (SGE) become the primary way users find information, the old goal of ranking #1
When was the last time you needed to buy a product? Chances are you turned to a search engine such as Google to start your research. The companies you see first paid to get their listing at the top—those are ads. This is search engine marketing (SEM) in a nutshell. Read on to learn what