Strategic approaches to create content that meets B2B audience needs and drives engagement.
As a small business owner in Nairobi, Mombasa, or Kisumu, you’re not just selling a product or service—you’re building a dream. We understand that the digital world can feel overwhelming. With so many platforms shouting for your attention and a limited budget, where do you even begin? At Markempai, based right here in Nairobi, we […]
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What if I told you that increasing new product sales isn’t about having a bigger R&D budget or more resources — but about keeping the human touch alive in every automation? Let me share how Markempai — the B2B leads consultation agency — helped one client prove this by increasing their new product sales from
We all need to know our customers in order to create products they’ll actually buy. This is why the minimum viable audience idea is so powerful. “Build an audience first. The product is the logical extension of the conversation.” – Brian Clark It doesn’t start with the product. It starts with the customer.That means the