Picture this: Your competitor in Nairobi just posted a stunning video that’s going viral across Kenya. Meanwhile, you’re stuck with outdated photos and text posts, watching your engagement dwindle. You know video content is crucial – studies show Kenyan consumers are 5x more likely to engage with videos – but who has the time, budget, […]
Another week begins, and that growing email list of Kenyan customers sits waiting. You know you should be sending campaigns – maybe a promotion for your Nairobi cafe, an update about your Mombasa tour packages, or a newsletter for your Nakuru retail shop. But between writing compelling copy, designing templates, and figuring out who should
Marketing automation is powerful, but it’s not magic. The real magic happens when we use automation to be more human, not less. The Automation Paradox While we have more sophisticated automation tools than ever before, building genuine customer relationships has never been more challenging. Why? Because we often forget that automation should enhance human connection,
Getting the right content to the right people continues to be a challenge in B2B marketing according to Markempai’s CEO. Markempai CEO explained how one client transformed from batch and blast email sends to empathy-driven, persona-based campaigns. In today’s Markempai B2B Lead Blog post, I want to share the three simple steps for building customer
After a quick stroll through the B2B Growth Summit’s vibrant hub of ideas, connections, and insights, my journey to share Markempai’s email mastery is complete. As luck would have it, I’ve arrived just in time for the Email Messaging Workshop on “Writing Empathetic Email Copy,” led by Markempai’s Empathy Lead. During the session, our lead
Introduction to Email Copywriting and Value Delivery Email copywriting is an integral component of any successful marketing strategy. As businesses increasingly turn to digital platforms for communication, the ability to craft compelling email content has become paramount. Effective email marketing not only involves the creation of engaging subject lines and persuasive body copy, but it
Introduction: The Misunderstanding of E-Mail Marketing In recent years, a prevailing notion has emerged suggesting that e-mail marketing is an outdated tactic within the realm of digital communication. This belief, however, overlooks the profound effectiveness e-mail still holds when approached with strategic intent and an understanding of one’s target audience. Contrary to the misconceptions perpetuated
Reviving E-Mail Marketing: The Key to Customized Communication Read More »
Introduction to Email Marketing Challenges in B2B In the landscape of B2B email marketing, organizations often confront a multitude of challenges that can hinder the effectiveness of their campaigns. One of the primary difficulties lies in targeting the right content to the appropriate audience. The traditional approach of ‘batch and blast’ email strategies, where the
Introduction to Email Marketing Automation Email marketing has become an essential strategy in the contemporary B2B landscape, enabling businesses to build relationships with their leads efficiently. As companies increasingly embrace digital communication, email marketing automation has emerged as a powerful tool to streamline and enhance these interactions. By automating various stages of the email marketing