The B2B Lead Blog: Grow Demand with Trust & Empathy
Most Recent Posts
Why Empathy in Marketing Is Important
Empathy is the highest form of emotional intelligence, a non-negotiable for leaders. For marketers, it’s…
Best Digital Marketing Practices In 2025
Digital marketing is so ubiquitous now that it may as well be called simply “marketing.”…
Developing an Empathetic Marketing Strategy
To harness the power of empathy, brands must move beyond ad-hoc campaigns and embed it…
E-E-A-T for GEO: Build Trust Signals That Win AI Citations
Master the Experience, Expertise, Authoritativeness, and Trustworthiness framework that determines which content gets cited in…
Increase New Product Sales— With Empathy
What if I told you that increasing new product sales isn’t about having a bigger…
Digital Marketing Strategies
Most of us would be lost without our smartphones, tablets and computers. People digest a…
AEO vs GEO vs SEO
Compare SEO, GEO, and AEO—definitions, mechanics, metrics, and a 90-day multi-market roadmap for visibility in…
Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO)
Master the art of being the direct answer (AEO) and the trusted source (GEO) in…
How-To and FAQ Optimization: For AI Citations
Content Architecture for AI Citations is the systematic structuring of How-To and FAQ content using…
The Power of AEO, SEO, and GEO
Generative Engine Optimization (GEO) | Answer Engine Optimization (AEO) | Search Engine Optimization (SEO) Introduction:…
The Power of AI-Optimized Content
In recent years, the evolution of artificial intelligence (AI) has profoundly impacted various aspects of…
Building Customer Personas — With Empathy
Getting the right content to the right people continues to be a challenge in B2B…