About Us




Our Story

Started in 2021, Markempai was built on a Straightforward vision: to make empathy-driven digital growth accessible and transformative for B2B businesses of all sizes. We saw high-tech enterprises and scale-ups struggling to build genuine connections in sales cycles—and stepped in as strategic growth architects, not just vendors.

Who we Are

At Markempai, we blend empathy with cutting-edge digital strategies to engineer intelligent solutions that propel B2B businesses forward online. As a leading marketing company, we specialize in forging authentic connections between brands and their audiences through data-driven strategy, innovative design, and AI-powered automation.

Our Journey

Started in 2021 from successful volunteer initiatives at Kwetu Home of Peace—where we supported street children’s rehabilitation through digital tools and community outreach—We have quickly pivoted to address a glaring gap in the B2B world: the need for empathy-infused digital strategies that build real connections and drive growth. We’ve served 25+ Clients so far and handled 100+ projects.

What We Do


Digital Marketing

GEO, SEO & Content Strategy Rank higher on Google, drive organic leads, and establish thought leadership with data-backed content.
Social media & Community Building Grow & Build a loyal online community.
Pay-Per-Click Ads (PPC)
Drive instant leads and sales.


AI-augmentation/ Automation Solutions

AI-Powered Workflow Automation Connect Make.com, Airtable, n8n, Zapier, HubSpot, CRMs, and more to eliminate manual work and sync data in real time.
Marketing & Sales Automation Automate lead scoring, social campaigns, CRM updates, and follow-ups—so your team focuses on closing, not chasing.


EMPATHY™ Message Optimization: From Noise to Meaningful Connection

Engineer trust-first messaging that resonates emotionally with B2B buyers, aligning every word with their deepest motivations—delivering higher demo-to-close rates through Markempai’s proven Empathy Engineered™ methodology.


Funnel Strategy, Web Design & Landing Page Development

We design and build high-converting WordPress/Shopify websites, landing pages and full funnel systems tailored to your brand — with strategic flow, structure, and UX that drive revenue.






Empathy-Driven Brand Strategy

Traditional brand strategy focuses on positioning and messaging—missing the emotional resonance that creates lasting customer loyalty. Our Empathy Engineered™ methodology transforms brand strategy from superficial positioning into deep emotional connection that drives preference and advocacy.


Training/Consultation

Empower your teams with empathy-driven digital marketing, AI automation, and revenue optimization skills—turning buyer insights into trust-building workflows, seamless integrations, and measurable growth through Markempai’s proven full-stack methodology.

Explore our services
Contact us

Our Mission


To empower startups, SMEs, and enterprises with data-driven marketing solutions that accelerate growth in a competitive digital landscape—fusing empathy-engineered strategies, AI automation, and full-spectrum digital tools to build authentic connections and deliver measurable, sustainable success.

Our Vision


Our vision is to become one of the world’s most trusted digital marketing partners, known for creativity, innovation, and measurable results. We aim to help businesses of all sizes—from local brands to global enterprises—thrive in the ever-changing digital economy.

Client Success Stories

Real results for real businesses in Africa, USA and Europe. See how we’ve helped local companies achieve remarkable growth through strategic digital marketing.

“The AI automation system Timothy built revolutionized our customer support and inventory management. Our response time went from 4 hours to 5 minutes, and we reduced order processing errors by 95%.”
Roofing Client 1
JakeCEO FHDC
★★★★★
“Our content creation and client onboarding was overwhelming our team. The custom automation reduced manual work by 80% and improved our client satisfaction scores by 60%. Absolutely game-changing.”
Roofing Client 1
JoseCEO savvy Gatsby
★★★★★
“The automation systems Markempai built using Make.com, Airtable, and Notion transformed how we operate. What was once manual and time-consuming is now a seamless, efficient workflow. Their ability to integrate these tools into a cohesive system has saved us countless hours while dramatically improving our lead management and nurturing processes.”
Young man with sunglasses standing against a vibrant yellow wall in daylight.
AbdulCEO Upscend
★★★★★
“Our content creation and client onboarding was overwhelming our team. The custom automation reduced manual work by 80% and improved our client satisfaction scores by 60%. Absolutely game-changing.”
team 1 150x150.jpg
JaneDirector KHP
★★★★★

Meet The Founders

ABOUT

Timothy Mathuva, Founder

Timothy Mathuva is the Founder & CEO of Markempai, an empathy-driven B2B marketing agency. As a researcher and leader in empathy-based marketing, digital marketing Timothy’s at the epicenter of the shifting customer landscape. He also founded the EMPATHY IN MARKETING FORUM with a focus on educating, sharing thoughts and learning to its members.

Timothy Mathuva

ABOUT

Rashid Nyota, Co-Founder

Rashid Nyota is the Co-Founder and COO of Markempai, an empathy-driven B2B marketing agency. As a digital marketing expert and leader in designs and strategies, Rashid’s at the epicenter of the shifting customer landscape.

Rashid Nyota

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